The age of permission marketing is upon us. Your customers are receiving a barrage of e-mails, e-coupons and direct mail messages aimed at winning their hearts and business. Meanwhile, database-marketing companies are tracking their buying habits and selling the information to your competitors. Your competition is courting your customers. Is your name on their dance card?

Showing appreciation will go a long way toward strengthening your relationship. One way to show customers you value their business is to provide them with glossy, personalized loyalty cards. Acknowledge frequent visits and award points to your customers according to their level of spending in your business. Magnetic stripe and smart card technology can benefit both of you: Offer your customers product discounts and points toward merchandise, and record valuable data about their buying preferences at the same time. Stock complimentary products in close proximity to their favorites. Team up with area merchants to offer joint promotions. Tailor-design your sales and marketing efforts directly at your customers' needs. Build loyalty and watch your business grow!

FARGO system integrators offer complete systems to help get your personalized loyalty card program off the ground -- and more!

A FARGO personalized loyalty card program is ideal for:

  • Frequent customer loyalty cards
  • On-site program registration
  • Paperless coupons and promotions
  • Instant loyalty account balance reporting
  • Instant recognition of VIP customers

Your staff will also benefit from a personalized loyalty card printing system that is easy to use, fast and reliable. In addition to printing professional-looking loyalty cards, FARGO systems offer you and your employees the following capabilities:

  • Dual card hoppers for different, color-coded card stock -- card color denotes level of loyalty earned by customer; easy to upgrade to next level right on-site
  • Magnetic stripe and smart card encoding for easy recording of buying habits
  • On-site badging -- no mail delays for employee or customer cards
  • High speed, one-step printing -- no time-consuming cutting and pasting
  • Durable, colorful employee photo ID badges
  • Employee time and attendance tracking
  • Access control

So replace your laminated or outdated digital card printing system with the most versatile, easy-to-use personalized loyalty card system around. Let your thank-you card be the key to your customers' hearts and minds. For more information and a FREE card sample, request your FREE Loyalty Info Pack.

800-242-0014

Plastic Card Printer System