Trains, subways, automobiles, buses, and ferries -- where in the world are your customers going today? In today's world of urban sprawl and commuters' love affairs with automobiles, as a transit authority official trying to increase your ridership, you have your job cut out for you. While Joe and Jane Traveler fumble with tokens, dollar bills, transfer slips and paper tickets on their way to their destinations, you might be missing the boat on making their daily commute as headache-free as possible.

A FARGO Card Personalization System can put you on the right track to simplifying complex fare structures and creating cash-free transactions. Deliver a "smart," high-quality, personalized photo transit card to your customers while they wait. Within the capabilities of one system, encode a magnetic stripe or smart chip on a plastic card with the number of passages your customer purchases. Load funds onto a card at your central processing station or major bus depots and subway stops. Personalize a bumpy proximity toll card with a limousine company's logo, and crisp, colorful photos of their drivers. Decrease the amount of time customers spend passing through tollbooths and turnstiles.

A FARGO system integrator can help you maximize your investment in a card personalization system by opening up a world of possibilities associated with an electronic card. Make your system do double duty by also using it to print full-color employee photo ID badges that track time and attendance and provide access control.

FARGO Card Personalization Systems are ideal for:

  • Multi-use transit cards -- use as fare cards in city buses, subways, toll roads and ferries
  • Stored value cards -- transit cards double as phone cards or discount cards at retail outlets
  • Rapid, on-site card personalization
  • Tracking information about your customers' high volume travel times and routes
  • Partnering with area schools to create customized student bus passes and loyal riders
  • Printing employee and transit guard photo ID badges
  • Controlling doors at building entrances and secured interior areas


In addition to printing attractive monochrome or full-color photo ID cards, your staff will appreciate all the features that make a FARGO printer simple to use. FARGO systems offer the following benefits:

  • Encoded electronic cards -- foil counterfeiters of paper tickets 
  • Magnetic stripe and smart card encoding, right inside the printer
  • SmartGuard -- a feature for locking out unauthorized printer operators
  • Edge-to-edge printing -- for bright, colorful cards
  • Oversized badge printing -- for quick visual face/photo recognition
  • Durable cards -- for wearing or carrying
  • High speed printing
  • Input/output card stackers for high-volume applications
  • Dual card hoppers for different colored card stock -- print weekly, monthly or yearly passes

So replace your laminated card or outdated paper ticket system with the most versatile, easy-to-use card personalization system around. Get on board the technology train, and both you and your riders will reap the rewards. For more information, request your FREE Transit Info Pack and/or add yourself to our mailing list.

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Plastic Card Printer System